What is the business manager and how to create it

Francesco Noli

Francesco Noli

Founder Adsvanced Performance Agency - Advertising Expert

Leggi l’articolo

What is the business manager and how to create it

What is the Business Manager

The Facebook Business Manager is the platform that allows us to create and manage your Facebook and Instagram advertising campaigns.

In one place you can access all pages, Instagram profiles, advertising accounts, pixels, our E-Commerce product catalogs, our contributors, payment methods, Etcc. In short, where you always have everything under control and have access to everything.

From this platform it is possible to manage and monitor the progress of all our active campaigns and then, from day to day, go on to implement and optimize them.

The Business Manager is not only useful for managing one’s own campaigns, but is also useful when there are multiple people or accounts to manage. Or there are multiple people running the same campaigns.

How to create your first business manager

To create your first Business Manager all you need to do is go to this URL: www.business.facebook.com.

On this page we simply click on “Create Account” where Facebook invites us to use an existing Facebook profile. This is a mandatory procedure that Facebook requires to verify your identity and limit the number of accounts created with bogus emails and preserve the security of the system.

Enter all the various details of your person or company including your website.

Check the box indicating the reason for creating the account and you are done.

Create your first Ad Account

Let’s go over how to create your first Advertising Account. To do this we need to go into the Settings of the Business Manager, go to the Accounts section -> Advertising Accounts.

At this point we click on Create a new advertising account.

Facebook will ask us for a name, time zone, currency, and payment method to associate.

After specifying what type of use the advertising account will be used for, we click Create.

Facebook will create the account for us and ask if we want to assign it to some person. We select the chosen person and assign the resource.

Facebook Ads
Google Ads
Non categorizzato
TikTok Ads
We launch our first Facebook Ads campaign together.
What does a campaign consist of A campaign consists of three main components: Campaign Goals Adset Creative Campaign...
Leggi articolo
5 key aspects of TikTok Ads
To do advertising on TikTok there are some must-haves that you need to follow. I tell you about them...
Leggi articolo
Black Friday: what will perform best on Facebook Ads
Whenever we approach a major event such as the BF and CM, it would be optimal to keep track of all the...
Leggi articolo
How Google's algorithm works and what you need to know
In this article we will see what Ad Rank is, how it works, and how to leverage it to become the top result....
Leggi articolo
How to choose between CBO vs ABO on Facebook Ads
In previous articles we have seen how a campaign is structured and its levels: Campaign, in which we...
Leggi articolo
Campaign Structure: Facebook's Structure For Scale
We have seen together that to do advertising you need to structure a Sales Funnel, which is an entire...
Leggi articolo


Prenota una chiamata gratuita e scopri come possiamo scalare il tuo business insieme.