We launch our first Facebook Ads campaign together.

What does a campaign consist of A campaign consists of three main components: Campaign Goals Adset Creative Campaign goals Based on what we are going to sponsor such as an ecommerce, local business, etcc. We choose the target that suits us best. Each campaign objective has optimization events within it, so you can go further […]

Black Friday: what will perform best on Facebook Ads

Whenever we approach a major event such as the BF and CM, it would be optimal to keep track of all the business and marketing objectives and all the strategies that have been decided upon, regardless of the channel in which we are going to apply them. At the end, I recommend that you write […]

How to choose between CBO vs ABO on Facebook Ads

In previous articles we have seen how a campaign is structured and its levels: In what, then, is the choice between a CBO and an ABO? The choice is whether the budget should be managed by the campaign (CBO) or whether it is best managed at the individual adset level (ABO). Why choose one or […]

Campaign Structure: Facebook’s Structure For Scale

We have seen together that to do advertising you need to structure a Sales Funnel, which is an entire user acquisition path, a funnel into which users enter and at the end of which they have bought your product or service. How to structure campaigns based on where users are in the path? Meta gives […]

What to know to get started with Facebook Ads

Before we start Before we start any marketing efforts (especially advertising) on Facebook, Instagram, but also TikTok, we should always remember to keep in mind that people do not open social to buy any product or service, but not on the platform for leisure or interest. This word-interest-is essential to doing social advertising, as Meta […]

How the Facebook Algorithm and auction system works

When you do advertising through Facebook, Instagram or TikTok, you do it by buying each individual user’s ad space literally at auction. That’s right, at auction. Each user has different interests and consequently, there are multiple companies competing on each individual user. For example, I like racing so the algorithm always proposes simulators to me, […]

How to Choose Your Facebook Ads Campaign Budget

The existential question (rightly) for first-time campaign creators is: how much budget should I invest in a single campaign? So, let’s start in order. There are several methods for calculating the optimal budget, and now we’re going to figure out how much budget to allocate in TOFU, that is, for campaigns targeting people who have […]

What an ad is formed from and create effective Creatives.

What a Facebook Ads creative is formed from. An Ad consists of: The copy The copy is the textual part of our advertisement and must be strongly persuasive. It should be helpful, clear and with short sentences so as not to confuse the user. This is a really important thing. Why? Because if we type […]

Is your agency scamming you? Here’s how to figure it out

So many times I have had a client, before leaving with the collaboration, ask me for help in getting back their social pages, advertising accounts, and Business Manager from the “agency” they had relied on that took everything from them under seizure. By now I have lost count of all the times I have heard […]

The goals of a Facebook Ads Campaign

The user set selection algorithm When we go advertising on Facebook Ads or other social networks, the platform gives us the ability to create our campaigns based on specific goals, andthey are critical to aligning Facebook Ads performance with our business goals. Selecting the correct campaign target, allows us to reach a target audience more […]